One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months, and USA is ramping up its efforts with six sponsored campaigns to support its slate of summer original premieres. And the campaigns are coming along with big-name sponsors.
Monday, 21 May 2012
USA ramps up social TV efforts for summer months
One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months, and USA is ramping up its efforts with six sponsored campaigns to support its slate of summer original premieres. And the campaigns are coming along with big-name sponsors.
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