In November 2010 Hulu Plus launched with much excitement and skepticism. Would the price tag be too much? Why would there still be advertising if you were a subscriber? Would the networks investing in Hulu get along, long enough to make this last? Today, at AdAge Digital in New York, CEO Jason Kilar is saying yes, Hulu Plus is a success and the decision to keep advertising within the subscription service is allowing them to continue to curate the best content. Hulu still faces many challenges, including figuring out "how to marry its own subscription service with the systems that are being set up by the cable and satellite operators," as The New York Times reported yesterday...
Wednesday, 18 April 2012
AdAge Digital: Hulu announces two million ?Plus? subscribers
In November 2010 Hulu Plus launched with much excitement and skepticism. Would the price tag be too much? Why would there still be advertising if you were a subscriber? Would the networks investing in Hulu get along, long enough to make this last? Today, at AdAge Digital in New York, CEO Jason Kilar is saying yes, Hulu Plus is a success and the decision to keep advertising within the subscription service is allowing them to continue to curate the best content. Hulu still faces many challenges, including figuring out "how to marry its own subscription service with the systems that are being set up by the cable and satellite operators," as The New York Times reported yesterday...
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