?Friends plus football plus KFC equals couchgating. What?s the square root of that? Original Recipe Bites.? So says one of the ?couchgaters? in KFC?s new ad campaign launched with the help of Draftfcb Chicago.�With the 2013�NFL�Playoffs underway and the majority of Americans watching�football�from their couches, KFC has introduced the concept of couchgating ? the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. continued…
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